Digital marketing has been made to seem way more complicated than it really is and that’s a shame. Because it’s actually pretty straightforward. The reality is that Digital marketing is just marketing using Digital tools.
So, one of the most important things to remember here is that whether we’re talking about digital Marketing or traditional marketing we’re talking about the tools more so than the strategy behind them.
More accurately we’re talking about what kind of tool we’re going to use to communicate our message. A traditional one or a digital one.
What Is Digital Marketing:
Digital marketing really just means marketing your business on digital platforms. like through a
- Website,
- Social media,
- Email,
- Messengers,
So that’s the digital part of the equation covered. But what about the marketing part?
Well, the marketing part is really just about communicating your business’s value to your customers. Basically showing customers that you understand their problems and that your business has a solution That could help them.
Marketing is less about selling and more about serving. It’s about helping customers get the information They need, showing them the true value of what you have to offer and how it’s going to make their lives Better.
What Makes Digital Marketing So Powerful:
When marketing is done in the right way having the customer buy and make the sale becomes almost automatic and effortless. Never requires you to be pushy or aggressive.
So, what’s the difference then between digital marketing and traditional marketing?
Traditional Marketing:
With traditional marketing, we’re typically working with some fairly common and well-known channels. These are channels and platforms that have been around for years and are things like
- Tv,
- Poster ads,
- Radio,
- Newspapers,
- Magazines,
- Billboards,
- Cold calls,
And maybe even some good old-fashioned direct mail is thrown into the mix too.
Traditional marketing can and does still work after all. There are still people and segments of the market out there who still watch tv, listen to the radio, read the newspaper and subscribe to print magazines but viewers and readers in these categories are almost universally all down.
The consumption of these kinds of media just seems to keep falling year after year so traditional marketing is definitely not as good an option as it once was
Digital Marketing:
With digital marketing, there’s an almost endless supply of options, channels and strategies to choose from. Not to mention new platforms and opportunities to connect with customers seem to appear almost every single week.
Each new platform seems to have its own set of unique characteristics, nuances and algorithms as well as the types of people that they attract.
Over the past decade or so, digital marketing tools like
- SEO,
- PPC,
- Content Marketing,
- Social Media Platforms,
- Websites,
- Email Marketing,
- Voice SEO,
Have proven to be some of the most efficient and accountable and cost-effective ways to reach your target market and deliver your message.
Of course, the key to making any marketing channel work starts by first clearly understanding and applying some of the most important marketing concepts of all.
Conclusion:
The key to making any marketing channel work starts by first clearly understanding and applying some of the most important marketing concepts. Marketing tools like SEO, PPC and Social Media Platforms are among the most efficient and cost-effective ways to reach your target market.
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