Content Optimization |Best Free&Paid SEO Tools

In general, content optimization, or SEO (search engine optimization), is the process of optimizing your content to make sure that it’s more visible. In other words, it’s not just about writing good content but also about making sure that it’s optimized for search engines.

So in this article, I will show you the top free and paid content optimization tools that will help you to rank on the first page of the search engine.

So what is content optimization?

Content Optimization:

Optimizing content for search engines means making it easy for them to understand what your page is about and giving them enough information so that they can rank it appropriately.

This process usually includes three steps:

1. Keyword Research.
2. Analysis.
3. Implementation.

For this reason, the first step involves choosing the most relevant keywords for a given website and analyzing their competition in search engine results pages. Then, using this knowledge, creators can make changes to their content to improve its ranking in search engine results pages (SERPs).

Why Content Optimization Is Important?

With more than 167 billion monthly searches on Google, being on the first page of Google is a business dream. At least statistically 71% of internet traffic (some sources say up to 92%) is captured by the first page of Google and the second page is around 6%.

The drastic drop in web traffic shows how important the first page of Google is. Moreover, the more people who visit your website, the more familiar your audience will be with your brand and increase conversion.

SEO optimization is a process that should be followed by all digital marketers.

What Affects Content Optimization?

While there are many factors that affect SEO optimization, including:

• Length of the content
• Keyword density
• Length of the title
• Number of keywords in the title
• Number of words in the body text

Moreover, SEO optimization is modifying web content to make it more visible on search engine results pages.

Now getting a place on the first page can be achieved by using content optimization tools.

SEMRUSH:

SEMRUSH is an SEO, advertising, content, PR and social media marketing all-in-one tool. In fact, with 21 international awards as the best SEO software suite, the online platform is trusted by the world’s leading companies from all walks of life. Moreover, the online content optimization tool, created back in 2008, now has over 10 million users base.

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Start optimizing your site content with 55+ tools and reports on SEMRUSH.

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You can try SEMRUSH free for one month by signing up below:

With a free SEMRUSH account, you can use many free awesome tools, but with limitations in your ability to pull all of the data and use other tools. However, the price plan is given below with a 7-day money-back guarantee on all plans.

SEO PowerSuit:

SEO Powersuit is a powerful content optimization tool. In fact, the content optimization suite is a toolkit of 4 tools that includes every aspect of Search engine optimization or SEO. Furthermore, these tools include the Rank Tracker tool, Website Auditor tool, SEO SpyGlass tool, and Link Assistant tool.

1) Rank Tracker: Rank tracker is a tool which is used for keyword research and rank tracking.
2) Website Auditor: This is a tool used for on-page SEO, Blog SEO, and Technical SEO audits.
3) SEO spyglass: the tool is used for backlink research.
4) Link Assistant: This tool is used for link building and outreach.

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SEO Powersuit is offering a 7-day free trial and also a functional version but you can use the best tools by buying the premium version. Moreover, the Free plan Includes 4 tools to use as long as you want.

Mangools SEO:

The next SEO tool on our list is Mangools Powerful suite. Mangools SEO Tools provides a Keyword Research tool, SERP Analysis tool, and Website Rank Tracking altogether under one roof. SEO and SEM software award 2017 winner is used by more than 150k happy users worldwide.

Additionally, here are some of the incredible features of Mangools SEO:

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Mangool basic plan starts at $29 per month.

SERanking:

SERanking is another great all-in-one SEO platform. Moreover, the interface of SERanking is great and user-friendly. In fact, with SERanking you can optimize your site with free SEO tools like keyword research, competitive analysis, website audit, backlink monitoring and tracking rankings with just one click.

Also, you can track the number of words and characters, check your IP address or domain age, generate a password, detect what CMS a website is using, and many more.

Likewise, here are some of the incredible features of SERanking:

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You can see more than 12 tools for free. Moreover, the pricing plans of SERanking are given below.

Frase:

Frase is an awesome AI tool to help you rank your content on Google. The AI tools help you research keywords, identify competitors’ weak spots, and write and optimize your content in a couple of minutes instead of hours.

Furthermore, the automation SEO tool optimizes your content with the help of Artificial Intelligence. In fact, Frase saves you from hours of your website content audit by examining, dissecting and combining the internet’s best content in one place.

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Conclusion:

In summary search engines are becoming more and more important in our everyday lives. They affect the way we live and they have a strong influence on our decisions. In order to make it easier for them to index our content, we need to optimize it in a way that will make it easier for them to find it.

To clarify, optimizing your content for search engines is not just about keywords. It’s also about the structure and flow of your content. For this reason, it’s important to make sure that you have a good balance between the length of the paragraphs, headers, and sub headers. Your content should be readable on both desktop and mobile phones.

To conclude, content-optimizing tools are used to optimize content for SEO purposes. This can be done by using a tool to identify keywords, synonyms, and sentence structure optimization altogether. These tools also provide an easier way to generate content at scale without wasting time on skillsets that they don’t have.

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